Many activities in economy don’t have immediate and visible results and consequences.

The project on distance is a side specific project, developed by research of the side - Beetsterzwaag via Google Earth without knowing it in reality.
Researching and focusing on public artistic approaches on the theme economy the project deals with the idea of distance - in terms of space and of time.

The project was realized as a happening - the 50mx50m message was drawn in the grass with power mower.
Because of the size it was impossible to see the drawn message immediately. It could be viewed from a certain distance from above.
The second step of the project was to negotiate with the Google concern to show the satellite shot of this message via Google Earth with intention to give the project second live - virtual appearance. This negotiation failed.

Realization: 26.5.07, Beesterweg 12B, Beetsterzwaag
Material: power mower
Supposed time of appereance: 11.12.2007, 11:35am

Photos by Nikos Dulos